ANNOTATION
Employee Engagement – The Holy Grail or Pandora’s Box?
„Engaged employees deliver better results. That’s why it makes sense to invest in boosting engagement.” How many times have you heard this phrase? And how many times have you questioned whether it’s really true? It may sound logical. But maybe it’s not the whole truth.
In this presentation, we will uncover:
- How did the focus on measuring engagement come about, and what risks does it bring?
- What’s the real value of improving engagement metrics?
- How can we prevent engagement measurement from becoming a superficial routine?

Jana Fratrič
Jana specializes in qualitative research of internal organizational dynamics, focusing on employee engagement and organizational culture. With years of experience and a broad understanding of academic research, she helps leaders identify and overcome performance barriers while shaping a culture rooted in core values. Her approach is defined by respect and openness, offering an evidence-based mirror that reflects the true dynamics of the organization.