Building excellent products using dual-track agile
Rookie product managers all make the same mistake. They focus on feature requests and solution ideas – not users’ underlying needs. But it’s not their fault. For far too long, product managers have been stuck with tools geared toward managing the delivery of solutions.
Spending all your time on delivering the solution usually leads to delivering crap. We will talk about the importance of product discovery, its elements, and how to balance Product discovery & delivery to build excellent products.
Director of Product Management, Productboard
Martin is Director of Product Management at Productboard, managing multiple product teams focusing on customer-centricity and utilizing Insights to make better decisions.
Productboard is the leading product management system, helping product teams get the right products to market, faster. Over 3,000 modern, customer-driven companies – like Zendesk, UiPath, Avast, and Microsoft – use productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap.